The Story.
The Philosophy.
The Ideology.

What is it? Why is it? How is it?

The
Story.

Initially, we only wanted to solve our visual design and marketing problems. As entrepreneurs, we wanted to use creativity and technology to scale businesses without the confusing technical and marketing jargon. Our goal was to demystify the technicalities, ensuring every investment in marketing and branding delivered clear, justifiable value while avoiding hidden costs.

Armed with only a simple belief: that great design is human-centered, and it’s about understanding the people behind the brand, their vision and aspirations, and the people they’re talking to, their needs and motivations.

Our very own, a sought-after industry expert with over 18 years of experience, became the cornerstone upon which we built The Dusty Spice. A collective of designers, developers, and storytellers genuinely passionate about the success of creative-driven brands that dare defy the rigidity of the so-called “industry standards”.

The
Philosophy.

Creativity without integrity is just decoration.

The Dusty Spice operates on the conviction that clear, honest communication is the shortest path to an extraordinary result. We reject the ‘smoke and mirrors’ of the creative industry in favor of transparent processes and earned trust. We don’t just deliver assets; we safeguard your original vision, ensuring that every brushstroke and strategy serves the ultimate goal of turning your professional dreams into tangible realities.

The
Ideology.

"We don't sell 'magic'. We sell mastery."

In a world of smoke and mirrors, we choose the blueprint. We believe that the most beautiful thing we can build for a client is a result they can trust. We are the antidote to the ‘unreliable creative.’ We are precise, we are principled, and we are persistent. We build the vision. We keep the promise.

The
Cadre.

This is the team that will never tell you “yes” just to keep the peace. If a creative direction threatens your goals or your budget, it’s our professional obligation to tell you the truth. We value your success more than our comfort. No more fear of being “ghosted,” overcharged, or misunderstood.

No Monkey Business!

TIM KYARIE

business developer & Creative Director

Tim is a multidisciplinary Visual Designer with 17+ years of experience in graphic design, branding, marketing (ATL, BTL, TTL & MA), UI/UX, web and mobile app development, creative direction, and packaging. He combines code and visual design to build functional, beautiful tools that enhance human experiences. Tim believes integrity and strong relationships are the foundation of meaningful, lasting work.

CAROLE OMONDI

operations lead

A versatile VP of Operations at The Dusty Spice, Carol is an Advocate of the High Court of Kenya with vast intellectual property law expertise. She brings six years of experience leading large teams in project planning, alongside sharp skills in business development, resource and capacity planning, risk management, and client management. She enjoys watching films and series with compelling storytelling.

BENJAMIN OJWANG

technology lead

With a wealth of insight into technology, Ben has mastered the art of security, compliance, and infrastructure. He ensures that the client’s goals are reached and the client’s vision is upheld. He also ensures our development team has the necessary technical expertise to handle mission-critical and complex projects. He is the sober balance between the technical and the creative forces; we call him Master Yoda.

ABIGAIL SHISHI

Marketing Lead

Abigail sits at the intersection of insight, planning, and execution at The Dusty Spice. She excels at transforming client objectives into needle-moving campaigns through strategic brand positioning. Masterfully balancing qualitative insights with quantitative data, she translates complex metrics into trustworthy decisions, ensuring every creative strategy is grounded in evidence and designed for tangible business growth.

eugene kimanthi

art director

Eugene translates complex brand visions into compelling visual narratives. Specializing in high-resolution, professional-grade imagery, he blends technical precision with artistic flair to elevate brand identity. From meticulous food and beverage styling to integrated marketing visuals, Eugene ensures every execution is aesthetically striking, strategically sound, and designed to resonate across all creative platforms.

IVA HERA WANJIRU